Product Placement Before It Was Cool

A lot of people ask me about the Coke scene in the movie David Isaacs and I wrote, VOLUNTEERS. We took a lot of heat for it because the studio that produced it also owned the Coca Cola company. It was viewed as a shameless plug. The truth is it was a complete coincidence.

Here’s the notorious scene but first an earlier scene setting up the animosity between Lawrence (Tom Hanks) and Beth (

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