International Marketing fiascos.

In making reference earlier in the week to marketing disasters, I came across some famous campaign slogans and names that didn’t translate all that well to foreign markets. Check these out.
Chevy Nova did not sell well in South and Central America. “No va” means “it doesn’t go” in Spanish.

Coors had a translation problem with their “Turn It Loose” campaign. In Spanish it means “Suffer From

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